Friluftsliv-Discourse: A Path Toward Defining Friluftsliv in Norway, 1965–2000
DOI:
https://doi.org/10.18666/JOREL-2025-12278Keywords:
Outdoor recreation, Friluftsliv, Discourse, Meaning, National symbol, TraditionAbstract
This research examines the evolution of outdoor recreation (friluftsliv) in public discourse in Norway between 1965–2000. How was friluftsliv defined in Norway in this period, which actors launched definitions and which definitions gained hegemony? The article is based on a literature study within the new cultural history research tradition, which merges hermeneutics with historical narratives and discourse analysis. The article reveals that defining friluftsliv posed challenges due to its empirical ambiguity, resulting in a comprehensive definition emerging in 1972–73 encompassing various activities within natural environments. Nils Faarlund and the Norwegian Alpine Center, with associates, in the article referred to as “the Faarlund sphere,” from 1967 advocated for eco-conscious friluftsliv, framing it as a means for societal “re-greening” and separating friluftsliv from sport and tourism. Their idea of friluftsliv as nature-friendly travel, with simple equipment, devoid of competition, ultimately became hegemonic. This hegemonic notion gained significant influence, also in the authorities’ understanding of friluftsliv. This perspective garnered both support and criticism in academia, with some emphasizing its unique Norwegian character while others highlighting its shared features with other countries. This seems to be the basis for an ongoing contest for discursive influence and power over the concept of friluftsliv in Norway today.
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