Using Scenario-Based Technique for Cross-Cultural Wildlife Value Orientations Research in China

Abstract

This research note introduces a scenario-based interview technique to investigate wildlife value orientations within China's distinct sociocultural context. Standard qualitative methods often struggle to elicit authentic insights in cross-cultural settings, especially where abstract concepts like “values” lack linguistic or conceptual equivalence. Through six carefully constructed, culturally resonant, and context-rich scenarios, the study revealed latent values underpinning human–wildlife interactions in China, highlighting culturally grounded orientations such as hierarchical harmony, pragmatic consumption, and deference to authority, dimensions often overlooked in Western-centric frameworks. Findings demonstrate that scenario-based techniques effectively capture latent value systems and illuminate participants' underlying reasoning processes. This methodological approach offers significant implications for conservation professionals and researchers seeking context-sensitive tools to inform culturally appropriate wildlife management and policy strategies, underscoring the necessity of culturally attuned methods in global human dimensions of wildlife research.