Alternative Typologies for Leisure Programs

Authors

  • Kelly J. MacKay
  • John L. Crompton

Keywords:

Classification system, typology, recreation and park programs, evaluation and marketing implications, theory development, customization, segmentation.

Abstract

The traditional typologies of recreation programs based on type or function are now of limited value because they were developed for purposes that are no longer relevant. To meet the changing needs of the recreation field, typologies should offer conceptual frameworks that are useful for guiding strategic marketing decisions, facilitating generalizations, and developing theory. Six alternative typologies that meet these criteria are offered in the paper. They are based on: 1) nature of the service act; 2) relationship between the program and the customer; 3) potential for customization; 4) nature of demand for a program; 5) attributes of the program; and 6) program beneficiaries.

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Published

1988-10-04

Issue

Vol. 6 No. 4 (1988)

Section

Regular Papers

License

Sagamore Publishing LLC (hereinafter the “Copyright Owner”)

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