Empirical Identification of Product Life-Cycle Patterns in the Delivery ·of Municipal Park and Recreation Services
Keywords:
product life cycle, management, marketing strategy.Abstract
Census data were used to delineate the product life-cycle curves of public recreation and park services in 30 major U.S. cities. The curves were defined by using an ARSPID time series analysis, which plotted regression lines for each city and estimated the time or curve that best fit the trend. Six different curves emerged that were termed low classical, increasing, decreasing, plateau, cycle-half recycle, and cycle-recycle. The management and marketing strategy implications of these profiles are discussed.?Downloads
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