Vol. 20 No. 2 (2002): Special Issue–Park Marketing

Published: 2002-04-18

Programs That Work

Placement of Regional Parks: A Case Study

David C. Moilanen
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Regular Papers

Introduction to Special Issue on Park Marketing

Christine A. Vogt, Kathleen L. Andereck
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Images of First-time Visitors to Queen Charlotte Islands and Gwaii Haanas National Park Reserve

Kelly J. MacKay, Dave McVetty
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Determining Appropriate Prices for Recreation on Public Lands

Gerard T. Kyle, Alan R. Graefe, James D. Absher
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Public Purpose Recreation Marketing: A Focus on the Relationships Between the Public and Public Lands.

William T. Borrie, Neal Christensen, Alan E. Watson, Theron A. Miller, Daniel W. McCollum
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Public Attitudes Toward the Corporate Sponsorship of Park Agencies: The Role of Promotional Activities and Contractual Conditions

Andrew J. Mowen, Alan R. Graefe
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Resource Reviews

Leisure studies: Prospects for the 21st Century,

Beth D. Kivel
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Hands On! Children’s Activities for Fairs, Festivals, and Special Events.

Linwood Clayton
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Managing Recreation, Parks, and Leisure Services:

Marcia Jean Carter
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