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Tomorrow’s Fans Gone Today: Assessing Constraints to Student Attendance at College Football Games

Jason Simmons, Nels Popp, Chad McEvoy, Steven Howell

Abstract


The purpose of this study was to assess constraints to student attendance at college football games. Surveys were distributed on and around six college campuses (2 “Power 5”, 2 “Group of 5”, 2 FCS) during a college football game. Using intercept sampling, students not in attendance at the game were asked to rate the extent to which 33 constraints affected their decision not to attend. Results revealed differences in constraints based on conference tier affiliation, frequency of game attendance, and timing of decision not to attend. Implications for practitioners are discussed. 

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Keywords


Constraints; Student Attendance; College Football; Consumer Behavior

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DOI: https://doi.org/10.18666/JASM-2017-V9-I3-8179

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