eSports Venues: A New Sport Business Opportunity


  • Seth E. Jenny Winthrop University
  • Margaret C. Keiper University of Alaska-Fairbanks
  • Blake J. Taylor Winthrop University
  • Dylan P. Williams University of Alabama
  • Joey Gawrysiak Shenandoah University
  • R. Douglas Manning Santa Ana College
  • Patrick M. Tutka Niagara University



e-Sports, video gaming, electronic sports, sport venues, facilities


Typically played via the Internet, eSports (organized competitive video gaming) is becoming a global phenomenon. The popularity of video games and the desire to spectate online and in-person gaming has amplified as Internet-based gaming has improved. eSports competitions are hosted all around the world, but particularly in the United States, Europe, and Asia. While eSports-specific venues are increasingly being built, many venues that host eSports competitions were constructed primarily for other professional sports or entertainment. These entertainment facilities must attract popular financially beneficial events in order to survive. eSports events have great potential to fit this mold. This paper briefly describes the development of eSports as well as discusses the current trends in eSports spectator consumption. Moreover, current and future eSports venues are described, highlighting potential licensing, equipment, and personnel requirements needed for hosting eSports events. Open systems theory is utilized to capture and explain the draw of hosting eSports events and how facilities must adapt to their changing environment.Subscribe to JASM

Author Biographies

Seth E. Jenny, Winthrop University

Assistant Professor, Department of Physical Education, Sport & Human Performance

Margaret C. Keiper, University of Alaska-Fairbanks

Assistant Professor, School of Management

Blake J. Taylor, Winthrop University

Instructor, Department of Physical Education, Sport & Human Performance

Dylan P. Williams, University of Alabama

Assistant Professor, Deptartment of Kinesiology

Joey Gawrysiak, Shenandoah University

Chair of Management Science Division, Harry F. Byrd, Jr. School of Business

R. Douglas Manning, Santa Ana College

Dean, Kinesiology and Athletics

Patrick M. Tutka, Niagara University

Assistant Professor, Sport Management