Issue Title
Vol 8, No 2 (2016) Examining the Impact of Team Identification and Gender on Rival Perceptions and Consumption Intentions of Intercollegiate Athletics Fans Abstract  PDF  Whitepaper
Cody T. Havard, Terry W. Eddy, Timothy D. Ryan
Vol 10, No 2 (2018) Rivalry Versus Hate: Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions Abstract  PDF
Cody T. Havard, Daniel L. Wann, Frederick G. Grieve
Vol 11, No 4 (2019) The Rivalry Effect: The Potential to Foster (Lapsed) Donor Giving Abstract
Katherine R. N. Reifurth, Kelly M. Evans, Jeffrey D. James, Yong Jae Ko
Vol 9, No 2 (2017) Reinvestigating the Impact of Conference Realignment on Rivalry in Intercollegiate Athletics Abstract  PDF
Cody T. Havard, Daniel L. Wann, Timothy D. Ryan
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