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Issue Title
 
Vol 7, No 1 (2015) A Comparative Analysis of Factors Influencing Spectatorship of Disability Sport: A Qualitative Inquiry and Next Steps Abstract  PDF  Management Whitepaper
Michael Cottingham, Brian Gearity, Andrew Goldsmith, Wonyoung Kim, Matt Walker
 
Vol 6, No 2 (2014) Examining the Development of a Social Media Strategy for a National Sport Organisation A Case Study of Tennis New Zealand Abstract
Ashleigh-Jane Thompson, Andrew J. Martin, Sarah Gee, Andrea N. Eagleman
 
Vol 8, No 4 (2016) Examination of Women’s Sports Fans’ Attitudes and Consumption Intentions Abstract
Ceyda Mumcu, Nancy Lough, John C. Barnes
 
Vol 10, No 3 (2018) Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit with Athlete Endorsers Abstract
Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas
 
Vol 6, No 3 (2014) Social Media Platforms’ Use in Building Stakeholder Relationships: The Case of National Sport Organizations Abstract
Gashaw Abeza, Norm O'Reilly
 
Vol 5, No 3 (2013) Future Trends in Outsourced Marketing Within Division I Intercollegiate Athletics: An Initial Round of a Delphi Study Abstract
Robert H. Zullo
 
Vol 9, No 2 (2017) Applying Customer Lifetime Value to Major League Baseball Season Tickets Abstract
John T. Drea, Lucas Marlow, Lauren K. Mense
 
Vol 6, No 2 (2014) An Audience Interpretation of Professional Athlete Self-Presentation on Twitter Abstract
Lebel Katie, Karen Danylchuk
 
Vol 3, No 1 (2011) Evolving the core product: Stakeholder’s perceptions of the NCAA wrestling season Abstract  PDF
Coyte G. Cooper, Erianne A. Weight
 
Vol 3, No 1 (2011) Internet sport bloggers: Who are these people and where do they come from? Abstract  PDF
Edward M. Kian, Joe W. Burden, Jr., Stephanie D. Shaw
 
Vol 2, No 1 (2010) Heroes and Villains: Increasing Fan Involvement in Pursuit of “The Elusive Fan” Abstract  PDF
Thomas S. Mueller, John C. Sutherland
 
Vol 1, No 1 (2009): Inaugural Issue Successfully Marketing a Collegiate Baseball Program Within Resource Constraints: A Special Case of Volunteerism Abstract  PDF
Tony Lachowetz, Sam Todd, Windy Dees
 
Vol 1, No 1 (2009): Inaugural Issue Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum Abstract  PDF
Christina S. Simmers, Datha Damron-Martinez, Diana L Haytko
 
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