Issue Title
Vol 7, No 3 (2015) From Tailgating to Twitter: Fans' Use of Social Media at a Gridiron Matchup Between Two Historically Black Colleges Abstract  PDF  Whitepaper
Carrie Brown, Erin Willis, Cody Havard, Richard L. Irwin
Vol 7, No 1 (2015) Ventures in Visionary Marketing: Identifying Game-Changing Branding Strategies in NCAA FBS Athletic Departments Abstract
Coyte Gene Cooper
Vol 8, No 4 (2016) Social Media and Outbound Ticket Sales: Examining Social Media Strategies Among Top-Performing Salespeople Abstract  Article  Whitepaper
Clint Warren
Vol 6, No 2 (2014) Examining the Development of a Social Media Strategy for a National Sport Organisation A Case Study of Tennis New Zealand Abstract
Ashleigh-Jane Thompson, Andrew J. Martin, Sarah Gee, Andrea N. Eagleman
Vol 6, No 2 (2014) Sharing is Caring: An Exploration of Motivations for Social Sharing and Locational Social Media Usage among Sport Fans Abstract
Galen Clavio, Evan Frederick
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