Issue Title
Vol 6, No 1 (2014) The Effect of Fans’ Attitudes on Sponsorship Outcomes: Evidence from an Exploratory Study in Greece Abstract
Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis
Vol 9, No 2 (2017) What Drives Endorsement Earnings for Superstar Athletes? Abstract
Daniel Rascher, Terry Eddy, Giseob Hyun
Vol 10, No 3 (2018) Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit with Athlete Endorsers Abstract
Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas
Vol 2, No 1 (2010) Heroes and Villains: Increasing Fan Involvement in Pursuit of “The Elusive Fan” Abstract  PDF
Thomas S. Mueller, John C. Sutherland
Vol 1, No 1 (2009): Inaugural Issue Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum Abstract  PDF
Christina S. Simmers, Datha Damron-Martinez, Diana L Haytko
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