Issue Title
Vol 7, No 1 (2015) A Comparative Analysis of Factors Influencing Spectatorship of Disability Sport: A Qualitative Inquiry and Next Steps Abstract  PDF  Management Whitepaper
Michael Cottingham, Brian Gearity, Andrew Goldsmith, Wonyoung Kim, Matt Walker
Vol 6, No 2 (2014) Examining the Development of a Social Media Strategy for a National Sport Organisation A Case Study of Tennis New Zealand Abstract
Ashleigh-Jane Thompson, Andrew J. Martin, Sarah Gee, Andrea N. Eagleman
Vol 8, No 4 (2016) Examination of Women’s Sports Fans’ Attitudes and Consumption Intentions Abstract
Ceyda Mumcu, Nancy Lough, John C. Barnes
Vol 11, No 3 (2019) Sport MOMsumers: A Modern Reexamination of the Role That Mothers Play in their Families’ Professional Sport Consumption Abstract
Jessica R. Braunstein-Minkove, Jennifer L. Metz
Vol 2, No 1 (2010) Heroes and Villains: Increasing Fan Involvement in Pursuit of “The Elusive Fan” Abstract  PDF
Thomas S. Mueller, John C. Sutherland
Vol 10, No 3 (2018) Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit with Athlete Endorsers Abstract
Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas
Vol 1, No 1 (2009): Inaugural Issue Successfully Marketing a Collegiate Baseball Program Within Resource Constraints: A Special Case of Volunteerism Abstract  PDF
Tony Lachowetz, Sam Todd, Windy Dees
Vol 1, No 1 (2009): Inaugural Issue Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum Abstract  PDF
Christina S. Simmers, Datha Damron-Martinez, Diana L Haytko
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