The Commodified Adventure Experience

Authors

  • Steven R.W. Foy Ohio University
  • Joseph J. Crowley Ohio University
  • Michael F. Pond Ohio University

Abstract

To fulfill their need for excitement and pleasure with the added benefit of safety and efficiency that they may not be able to provide for themselves, people will often look to a commercially offered adventure experience (Cater, 2004). In creating and consuming these adventure experiences, a dollar value is literally assigned to the experience and the consumer typically will sign on the dotted line acknowledging that they are fully aware of the associated risks and will not hold the provider accountable. This manuscript serves to acknowledge that there are both authentic and inauthentic elements of commercially provided adventure experiences and calls for further analysis of the presence of these elements across the range of commercial adventure activities.