Using Psychographic Profiles in Outdoor Programs: An Applied Example From Summer Camps

Authors

  • Victoria Povilaitis University of Utah http://orcid.org/0000-0003-3028-0026
  • Daniel Richmond University of Utah
  • Jessie A. Dickerson University of Utah
  • Mary Godwin University of Utah
  • Jim Sibthorp University of Utah

DOI:

https://doi.org/10.18666/JOREL-2020-V12-I2-9887

Keywords:

psychographic profiles, outdoor education, case study

Abstract

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References

Buckley, R. (2012). Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox. Tourism Management, 33, 961-970.

Csikszentmihalyi, M. & Csikszentmihalyi, I. S. (1990). Adventure and the flow experience. In J.C. Miles & S. Priest (Eds.), Adventure Education (pp. 149-156). State College, PA:Venture.

Ewert, A. Gilbertson, K., Luo, Y.C., & Voight, A. (2013). Beyond “because it’s there”: Motivations for pursuing adventure recreational activities. Journal of Leisure Research, 44(1), 91-111.

Ewert, A. & Hollenhorst, S. (1989). Testing the adventure model Empirical support for a model of risk recreation participation. Journal of Leisure Research, 21, 124-139.

Giddings, C. (2010). Go psychographic on your customers. Multichannel Merchant, 27(9).

Wells, W. D. (1975). Psychographics: A critical review. Journal of Marketing Research, 12(2), 196-213.

Published

2020-05-18

Issue

Section

AORE Research Symposium Abstracts