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Using Psychographic Profiles in Outdoor Programs: An Applied Example From Summer Camps

Victoria Povilaitis, Daniel Richmond, Jessie A. Dickerson, Mary Godwin, Jim Sibthorp

Keywords


psychographic profiles; outdoor education; case study

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References


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Csikszentmihalyi, M. & Csikszentmihalyi, I. S. (1990). Adventure and the flow experience. In J.C. Miles & S. Priest (Eds.), Adventure Education (pp. 149-156). State College, PA:Venture.

Ewert, A. Gilbertson, K., Luo, Y.C., & Voight, A. (2013). Beyond “because it’s there”: Motivations for pursuing adventure recreational activities. Journal of Leisure Research, 44(1), 91-111.

Ewert, A. & Hollenhorst, S. (1989). Testing the adventure model Empirical support for a model of risk recreation participation. Journal of Leisure Research, 21, 124-139.

Giddings, C. (2010). Go psychographic on your customers. Multichannel Merchant, 27(9).

Wells, W. D. (1975). Psychographics: A critical review. Journal of Marketing Research, 12(2), 196-213.




DOI: https://doi.org/10.18666/JOREL-2020-V12-I2-9887

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