Black Philanthropy and National Parks: Giving Green to Give Black
Keywords:Black philanthropy, national parks, stewardship
Philanthropic partners have always played a critical role in the management and maintenance of national parks in the U.S. Cultivating strong relationships with the communities of color, particularly African Americans, has been a major challenge for the National Park Service (NPS). As ethnic populations increase in share of the U.S. total population, the lack of diversity in NPS partnerships will be increasingly problematic for national parks funding and stewardship. Building philanthropic partnerships with African American audiences will be critical to the long-term sustainability of the NPS. While philanthropy is present and strong in the Black community, further research is needed to ascertain how the NPS can inspire and sustain philanthropic actions among Black donors in support of national parks. This paper presents an overview of the literature on Black philanthropy and the findings from focus group interviews to understand how African Americans perceive their philanthropy and the ways they connect their giving to national parks. The focus group interviews occurred between February and June 2018 in Raleigh, NC; Atlanta, GA; Charlotte, NC; and Washington, DC. Participants included mostly African American donors who were actively involved in community foundations, philanthropic associations, and giving circles. The study found that Black philanthropy is embedded in the community life; measured not only in money, but also in time and talent; and, driven by race and humanity. Participants also noted that a general lack of awareness as an important reason why they had not considered giving in support of national parks in the past. They suggested that making more visible the Black history of national parks would likely increase African American donors’ interests and stewardship. We suggest the NPS broaden its lens in forming strategies for connecting to Black donors (and audiences in general). Findings in this report present unique opportunities for the NPS to cultivate enduring and meaningful relationships with African American communities in support of national parks. Specifically, the NPS should leverage Black philanthropy to build partnerships, recognize the importance of social empowerment, expand cultural memory as part of the NPS visitor experience, and build on the concept of giving circles.
Sagamore Publishing LLC (hereinafter the “Copyright Owner”)
Journal Publishing Copyright Agreement for Authors
PLEASE REVIEW OUR POLICIES AND THE PUBLISHING AGREEMENT, AND INDICATE YOUR ACCEPTANCE OF THE TERMS BY CHECKING THE ‘AGREE TO THE TERMS OF THIS COPYRIGHT NOTICE’ CHECKBOX BELOW.
I understand that by submitting an article to Journal of Park and Recreation Administration, I am granting the copyright to the article submitted for consideration for publication in Journal of Park and Recreation Administration to the Copyright Owner. If after consideration of the Editor of the Journal of Park and Recreation Administration, the article is not accepted for publication, all copyright covered under this agreement will be automatically returned to the Author(s).
THE PUBLISHING AGREEMENT
Assignment of Copyright
I hereby assign to the Copyright Owner the copyright in the manuscript I am submitting in this online procedure and any tables, illustrations or other material submitted for publication as part of the manuscript in all forms and media (whether now known or later developed), throughout the world, in all languages, for the full term of copyright, effective when the article is accepted for publication.
Reversion of Rights
Articles may sometimes be accepted for publication but later be rejected in the publication process, even in some cases after public posting in “Articles in Press” form, in which case all rights will revert to the Author.
Retention of Rights for Scholarly Purposes
I understand that I retain or am hereby granted the Retained Rights. The Retained Rights include the right to use the Preprint, Accepted Manuscript, and the Published Journal Article for Personal Use and Internal Institutional Use.
All journal material is under a 12 month embargo. Authors who would like to have their articles available as open access should contact Sagamore-Venture for further information.
In the case of the Accepted Manuscript and the Published Journal Article, the Retained Rights exclude Commercial Use, other than use by the author in a subsequent compilation of the author’s works or to extend the Article to book length form or re-use by the author of portions or excerpts in other works.
Published Journal Article: the author may share a link to the formal publication through the relevant DOI.
- The Article I have submitted to the journal for review is original, has been written by the stated author(s) and has not been published elsewhere.
- The Article was not submitted for review to another journal while under review by this journal and will not be submitted to any other journal.
- The Article contains no libelous or other unlawful statements and does not contain any materials that violate any personal or proprietary rights of any other person or entity.
- I have obtained written permission from copyright owners for any excerpts from copyrighted works that are included and have credited the sources in the Article.
- If the Article was prepared jointly with other authors, I have informed the co-author(s) of the terms of this Journal Publishing Agreement and that I am signing on their behalf as their agent, and I am authorized to do so.