Water-Based Safety Issues and Communication Opportunities
Keywords:Water-based, safety, kayak, canoe, elaboration likelihood, risk
Safe and satisfactory recreation experiences are embedded in the mission of multiple land use management agencies that support 5.2 million recreation-related jobs in the United States. However, visitors are often unaware of potential risks and safety hazards associated with recreation and subsequently unprepared. With the advent of online information, opportunities exist to target communications and key messages. This research observed water-based visitors against recommended safety behaviors as well as online messaging related to safety among public, private and non-profit organizations in the recreation area. Results indicate significant safety issues and multiple opportunities to use and enhance online communications to increase safe recreation behaviors.
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