Market Share Analysis of Selected Sport and Recreation Activities: An Update- 1979 to 1992

Authors

  • Rodney B. Warnick
  • Dennis R. Howard

Keywords:

Golf, tennis, market share, user share, activity share, public, private, demographics, marketing, market profiles.

Abstract

The market share distribution and trends between public and private suppliers of golf and tennis were analyzed over a 14-year period. Changes in participation patterns, relative share by sector and demographic characteristics of participants for each activity are identified, and the implications of these changes for recreation and sport administrators are discussed.

Published

1996-04-03

Issue

Section

Regular Papers