Predictors of Social Group Participation in Whitewater Kayaking

Authors

  • Michael A. Schuett

Keywords:

Adventure recreation, whitewater kayaking, social groups.

Abstract

Little research has examined the importance of the social group in the adventure recreation experience. The purpose of this study was to examine and predict social group participation of whitewater kayakers. Results show that friends and fellow paddlers of similar skill are the most popular group chosen for whitewater kayakers. In predicting the social groups, several variables contributed to each group: classes, alone, guide, outing clubs, teachers, friends, and fellow paddlers of similar skill. Recurrent predictors of social group participation were: psychological outcomes, involvement, and number in a kayaking group. The implications of this study are relevant for those in service delivery in determining appropriate marketing strategies for promoting trips to specific market segments.

Published

1995-04-04

Issue

Section

Regular Papers