Yield Management in Recreation Resources Management

Authors

  • Rodney B. Warnick
  • David C. Bojanic
  • Sharon Bojanic

Keywords:

Yield management, pricing, marketing, revenue management, golf management, market segmentation, recreation resource management.

Abstract

The concept and techniques of yield management have received a great deal of attention in the travel industry. Recently, the hospitality industry,. particularly hotel operations, has begun to implement yield management techniques as well. The purpose of this paper is to discuss the concept of yield management and evaluate its potential use in the recreation resource management field. Conditions for successful yield management applications are provided as well as the components of the yield management process. Finally, an example is provided and the implications are discussed.

Published

1994-07-04

Issue

Section

Regular Papers