Direct-Mail Literature as a Method to Reduce Problems of Wild River Management

Authors

  • James R. Fazio
  • Robert T. Ratcliffe

Keywords:

Communication, interpretation, outdoorrecreation, riverrecreation.

Abstract

An evaluative study was conducted to determine if literature mailed in response to public inquiries is being used effectively by the managers of wild rivers in the western United States to help reduce the social and physical problems they believe are caused by recreationists. The study matched perceived problems on specific federal river management units with the content of literature sent to potential recreational users of that river. Other factors important in effective direct-mail communication were also considered. The findings have important implications for any park or recreation management organization that has an opportunity to correspond with users prior to their visits.

Published

1989-10-04

Issue

Section

Regular Papers