Economic Impact Analysis of a Community-Sponsored Ten-Kilometer Road Race

Authors

  • Richard Gitelson
  • Frank Guadagnolo
  • Roger Moore

Keywords:

Economic impact, running, travel behavior, special events.

Abstract

Resource allocation is being driven increasingly by economic considerations within the public sector of recreation and parks. Using a recall questionnaire, this study examined the economic impact of an annual ten kilometer road race sponsored by Pittsburgh Citiparks. Although secondary in purpose, the investigation also assessed promotional strategies, participant buying behavior, and the applicability of the expenditure questionnaire. The findings indicated that 1) over $220,000 in direct spending occurred because of the special event; 2) different promotional strategies are required for various audiences; 3) various expenditure patterns were represented among different groups; and 4) the recall expenditure questionnaire was an effective instrument in measuring economic impact on local economies.

Published

1988-10-04

Issue

Section

Regular Papers