Preferred Leisure Activities and Reasons for Participation: A Comparison Study with Implications for Marketing Leisure Services

Authors

  • Bertha Cato
  • Robin Kunstler

Keywords:

Humanistic marketing, preferred leisure interests, public park and recreation agencies, reasons for participation.

Abstract

Leisure service providers are concerned with understanding their potential consumers better in order to offer and market recreational activities that will attract a greater market share. Recognizing the universality of human needs and motives, while acknowledging individual interests, can aid in the design and promotion of successful recreation and leisure programs. This study compared two different groups' preferred leisure activities and reasons for participation. The results contributed to development of a humanistic marketing strategy that is applicable to park and recreation agencies' efforts to enhance consumer satisfaction.

Published

1988-01-04

Issue

Section

Regular Papers