An Analysis of The Market Potential for Public Leisure Services


  • Dennis R. Howard


market share, heavy users, customer retention


The central issue addressed in this paper is the extent to which adult demand for recreation activity is being serviced by local park and recreation agencies. A national data set of recreation participation rates is used as a gauge for assessing what kind of participation in local services may be realistic, given national participation patterns. The analysis found that a vast majority of American adults do not participate in many so called mass leisure activities. Heavy use or active participation is restricted to a very narrow segment of the population. While overall participation rates are limited, local public leisure service organizations appear to serve a major share of the existing market demand for select recreation activities.





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