Beyond Frequency Counts: How to Get More Out of Community Surveys


  • Susan D. Hudson
  • Peter A. Witt


The conununity survey has become an accepted part of the park and recreation agencies' arsenal of methods to evaluate current services and plan more effective and efficient future services. The article describes information that should be useful to park and recreation agency personnel in their efforts to design and carry out more productive surveys to meet these purposes. The article reviews why a survey should be conducted in the first place, what information to collect, how to collect data and methods of analysis. The article calls for prior planning of rsearch questions, better questionnaire design, systematic random sampling of respondents and more sophisticated analysis techniques.?





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