Insidious Influence of Gender Socialization on Females' Physical Activity: Rethink Pink
Keywords:physical activity, gender socialization, fitness, health
Continually accumulating information on the health risks associated with sedentary lifestyles indicates a severe public health need for increased physical activity, as well as for careful attention to factors that can curtail it. Study and documentation of such factors, however, are not enough to promote widespread change in firmly established sedentary behaviors; if they were, the many existing informants of inactivity's ills would have already done so. Accurate information needs not only to reach those who need it, but also to be communicated in ways that demonstrate relevance and importance. The purpose of this paper is to enhance awareness, specifically among physical education and exercise science majors, of some of the many socializing influences that render girls less physically active than boys from early ages. The underlying intent is to promote changes that could enhance the future health and fitness of the female population.
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