Marketing Therapeutic Recreation Services

Authors

  • Bèrnie E. Thorn

Keywords:

marketing, accountability, professional image, therapeutic recreation

Abstract

The use of marketing strategies can enhance the delivery of therapeutic recreation services. This article discusses how agencies can adapt marketing techniques and use them to identify potential markets, improve image, evaluate external pressures, and maximize internal strengths. Four variables that can be controlled and manipulated in a proposed marketing plan are product, price, place and promotion.

Issue

Section

Special Issue