Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising: Why Some Companies Make the Leap … and Others Don't

Authors

  • Marc A. Hardy The University of Notre Dame

Abstract

Donor Cultivation and the Donor Lifecycle Map

A New Framework for Fundraising


By: Deborah Kaplan Polivy

Published by Wiley (2014)

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Issue

Vol. 4 No. 2 (2014)

Section

Book/Resource Reviews

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