A Method for Research and Practice: Using a Developmentally Informed Interview to Increase Donor Engagement

Authors

DOI:

https://doi.org/10.18666/JNEL-2018-V8-I2-8723

Keywords:

philanthropy, fundraising, constructive developmental theory, nonprofit management, nonprofit leadership

Abstract

In this article, we argue that researchers and fundraisers can use a theoretical framework from developmental psychology and its related assessment technique to explain philanthropic giving and improve fundraising practices. Specifically, a constructive developmental interview approach will help fundraisers to identify how donors might react to specific types of information, communication styles, and measures of success (or failure), particularly as it relates to complex problem solving (e.g., climate change or poverty). First, we present Robert Kegan’s model of constructive adult development and the related Subject-Object Interview developed with Lisa Lahey. Then we provide examples of the sorts of insights that can be drawn from this technique and identify challenges for researchers and fundraisers using the technique. We conclude by outlining a research agenda and offering recommendations for fundraiser trainings.

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Author Biographies

Jennifer Amanda Jones, University of Florida

Assistant Professor

David L. Daniel, The Nature Conservancy

Director of Development Field Initiatives

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Published

2018-03-22

Issue

Vol. 8 No. 2 (2018)

Section

Articles

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